Born from Heritage. Carried by You.
Five generations of legacy. One bold vision for the future of Mediterranean luxury.
Founder's Story – The Human Core
“My name is Reina Felous. I created FELUS because I couldn’t find a bag that carried my story.”
Fashion runs in my family — for five generations, we lived and breathed textiles. From Egyptian bazaars to Greek ateliers, I grew up watching fabric not just being worn, but lived.
But FELUS wasn’t born from nostalgia. It was born from a quiet rebellion. A desire to create objects that feel personal. Honest. Magical.
FELUS is for women who are complex, sensual, and unapologetically themselves. It’s for those who want more than beautiful things — they want meaning, emotion, edge.
What We Stand For
“We believe in beautiful things that carry stories.”
Rooted in Legacy:
We honor craftsmanship from Egypt, Greece, and Madagascar — the places that shaped our founder’s story.
Crafted to Awaken:
Our bags are designed to evoke: confidence, mystery, elegance. They’re made to move with you, and move something in you.
Luxury, Reinvented:
No mass production. No flash. Just considered pieces, produced in limited drops with natural raffia and sculpted details.
Designed for Emotion:
Every stitch is a quiet act of intention. We want you to feel seen, powerful, and unforgettable.
The Name – Meaning & Monogram
“What’s in a name?”
FELUS is our founder’s family name — with roots tracing back to Arabic and Spanish immigrants who settled in Greece.
The monogram, a stylized Φ (Phi), is a symbol of harmony, heritage, and the philosophy that everything happens for a reason.